Hello Baby!

Colors Cover_13

Tibor Kalman and Oliviero Toscani created the first issue of Benetton’s Colors magazine in 1991. The final issue Kalman worked on, he wasn’t well was the famous wordless issue, issue 13

benettonbaby3

All messy, and bloody and noisy, and beautiful. And upside down hanging from the top of a page. And people didn’t like you when you were on a billboard. Or on the cover of your magazine. Too much about money and advertising. And too much blood – ‘ugh’.  But we are all born into the world of money. And blood! Look what we’ve become! You grew up and when the world was reborn as a world of images you became what you needed to be. An eye! Thank you baby!

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